Every time you get a brief you come up with a lot of ideas, that's the usual. What isn't usual is being lucky enough to execute two of those ideas, for two different countries, in the same year. That's the story of this brief. Bimbo updated its

portfolio with a new sliced bread featuring bigger, thicker slices. So we came up with two completely different campaigns for the launch in Spain and Portugal. On one side (of the toast), a massive slice terrifying a sleepy security

guard, and a grandma toasting bread with a flamethrower. On the other side, no slice at all. Just empty packs of everything you'd put on it. Two approaches, one brief. Not bad.