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2026
@ogilvy.mad
Unicef Spain
#CashForward
Music festivals are our favorite places to give it all. But what if we could give even more? #CashForward is UNICEF Spain's new initiative, enabling festivalgoers to help thousands of children with almost no effort, just by donating the leftovers
on their cashless wristbands. Those few euros that almost always go unclaimed at the end of every festival. This 2026, UNICEF volunteers will be around Spain's most popular festivals collecting donations, one wristband at a time.
A simple gesture that transforms small, often-lost balances into real impact. Because when all you have to give is money you already feel you've spent, donating becomes much easier.
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